FINAO (Failure Is Not An Option) is an extensible lifestyle brand & technology that is committed to advocating a mindset and passion for being the best version of one’s self. It is a place where you live by your own definition of success; where you can find inspiration, liberation, reflection and fun. We are a goals orientation app and platform where everyone is free to be the best versions of themselves, and live their lives based on their own definition of success. The FINAO experience delivers an anxiety free (no bullying, no bashing, no drama) space for the creating, tracking and sharing of goals and aspirations – your FINAOs. Experiences on FINAO are unique to your own personal journey and can be shared with friends, family and like-minded individuals through our safe social marker technologies.

Director of Educator Operations


The successful candidate for this role will have some experiences as a teacher and be a proven leader in the areas of behavioral learning and social-emotional learning.   The Director of Educator Operations is responsible for further enabling student and educator efficiency in the pursuit of College, Career, and Life Readiness.  Building initiatives and programs to support school climate, culture, and activities is a key responsibility.  The Director Of Educator Operations will also lead the Customer Services operations for all aspects of the Education segment.  This role will lead the FINAO Educator and the FINAO Student Advisory Boards.  This role will manage the the creation and delivery of additional resources as required by schools. 

Position at FINAO LLC in Mukilteo, WA. To apply, please e-mail resume to: To apply, please e-mail resume

Brand Marketing Specialist


We are looking for an experienced Brand/Marketing Strategist who is passionate about establishing and defining a brand voice, who enjoys uncovering consumer insights and who thrives on delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment where you will generate effective marketing strategies and continually refine our brand voice to grow FINAO's market share, establish our brand reputation, improve customer experience and drive growth. You will play a pivotal role in helping shape and define the brands revenue generating business model by translating our vast offerings into creative, concise and effective client pitches and content strategies for cross-platform activities. You will report directly to the Executive Vice President and will collaborate across the organization with product development, marketing and UX. You will work with top professionals in an extremely fast-paced and rapidly growing organization. You will make an impact on the FINAO brand and mindset!


  • Ensure brand messaging and position across various platforms (web, print, app) is consistent, concise & effective.
  • Create pitch decks/assets which translate our offerings into compelling marketing strategies & collateral.
  • Analyze how the FINAO brand is currently positioned in the market and identify opportunities to adjust messaging to reach target customers by extrapolating from consumer's insights & opportunities.
  • Develop, define and finesse the brand voice, positioning and message for go-to-market strategies.
  • Generate new business pipelines and build relationships with target customers.
  • Forecast, plan, and identify opportunities for proactive selling.
  • Fully develop marketing and content plans & strategies to execute to brand voice, positioning and message.
  • Lead the creative process of content and messaging ideation and development. Partner with design teams to develop and create motivating collateral to get targeted audience to “take action”.
  • Work effectively cross-functionally, building relationships with various internal and external teams .
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  • Collaborate on marketing and advertising activities to ensure consistency with product line strategy.
  • Measure and report performance of all marketing campaigns, and evaluate against goals (ROI and KPIs).
  • Brainstorm new and innovative growth strategies.
  • Align the company around the brand’s direction, choices and tactics.


  • 4+ years as a brand strategist.
  • Proven successful working experience as brand strategist.
  • Drive for delivering results and unparalleled leaderships skills.
  • Highly creative mindset with ability to think out of box.
  • Deep expertise of brand marketing, content marketing and digital media.
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
  • Up-to-date with latest trends and marketing best practices.
  • Excellent understanding of the many marketing levers needed to drive results.
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
  • Experience generating new business leads and building a sales pipeline for growth.
  • Track record demonstrating an ability to develop and grow a book of business.
  • Strong analytical skills and data-driven thinking.
  • Comfortable working with numbers, metrics and spreadsheets.
  • Excellent command of the English language.
  • Proven track record in sales and achieving revenue results.
  • Excellent communication, interpersonal and presentation skills.

Position at FINAO LLC in Mukilteo, WA. To apply, please e-mail resume to: To apply, please e-mail resume