JOB OPENINGS AT FINAO

FINAO (Failure Is Not An Option) is an extensible lifestyle brand & technology that is committed to advocating a mindset and passion for being the best version of one’s self. It is a place where you live by your own definition of success; where you can find inspiration, liberation, reflection and fun. We are a goals orientation app and platform where everyone is free to be the best versions of themselves, and live their lives based on their own definition of success. The FINAO experience delivers an anxiety free (no bullying, no bashing, no drama) space for the creating, tracking and sharing of goals and aspirations – your FINAOs. Experiences on FINAO are unique to your own personal journey and can be shared with friends, family and like-minded individuals through our safe social marker technologies.

Brand Marketing Specialist

JOB DESCRIPTION:

We are looking for an experienced Brand/Marketing Strategist who is passionate about establishing and defining a brand voice, who enjoys uncovering consumer insights and who thrives on delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment where you will generate effective marketing strategies and continually refine our brand voice to grow FINAO's market share, establish our brand reputation, improve customer experience and drive growth. You will play a pivotal role in helping shape and define the brands revenue generating business model by translating our vast offerings into creative, concise and effective client pitches and content strategies for cross-platform activities. You will report directly to the Executive Vice President and will collaborate across the organization with product development, marketing and UX. You will work with top professionals in an extremely fast-paced and rapidly growing organization. You will make an impact on the FINAO brand and mindset!

RESPONSIBLITIES:

• Ensure brand messaging and position across various platforms (web, print, app) is consistent, concise & effective.

• Create pitch decks/assets which translate our offerings into compelling marketing strategies & collateral.

• Analyze how the FINAO brand is currently positioned in the market and identify opportunities to adjust messaging to reach target customers by extrapolating from consumer's insights & opportunities.

• Develop, define and finesse the brand voice, positioning and message for go-to-market strategies.

• Generate new business pipelines and build relationships with target customers.

• Forecast, plan, and identify opportunities for proactive selling.

• Fully develop marketing and content plans & strategies to execute to brand voice, positioning and message.

• Lead the creative process of content and messaging ideation and development. Partner with design teams to develop and create motivating collateral to get targeted audience to “take action”.

• Work effectively cross-functionally, building relationships with various internal and external teams .

• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.

• Collaborate on marketing and advertising activities to ensure consistency with product line strategy.

• Measure and report performance of all marketing campaigns, and evaluate against goals (ROI and KPIs).

• Brainstorm new and innovative growth strategies.

• Align the company around the brand’s direction, choices and tactics.

SKILLS & EXPERIENCE:

• 4+ years as a brand strategist.

• Proven successful working experience as brand strategist.

• Drive for delivering results and unparalleled leaderships skills.

• Highly creative mindset with ability to think out of box.

• Deep expertise of brand marketing, content marketing and digital media.

• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.

• Up-to-date with latest trends and marketing best practices.

• Excellent understanding of the many marketing levers needed to drive results.

• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.

• Experience generating new business leads and building a sales pipeline for growth.

• Track record demonstrating an ability to develop and grow a book of business.

• Strong analytical skills and data-driven thinking.

• Comfortable working with numbers, metrics and spreadsheets.

• Excellent command of the English language.

• Proven track record in sales and achieving revenue results.

• Excellent communication, interpersonal and presentation skills.

To apply, please e-mail resume to: To apply, please e-mail resume to:jointheteam@finaoeducation.com

Graphic Designer II

JOB DESCRIPTION:

We are looking for an experienced graphic designer who loves creating things that excite people. This role will lead in delivering illustrations that exceed customer expectations in the conveying of their mission and our brand. This will be a faced paced environment where the line is blurred between hard work and fun! This is a role that truly makes a difference in our product marketing strategies and successes. The application of your skills will cover everything from product design elements to customer marketing strategies and campaigns. You will report directly to a company executive and will collaborate across the organization with product development, marketing and UX. You will make an impact on the FINAO brand and mindset!

This role is for a creative, passionate, flexible versatile visual designer. Can-do attitude a must, but experience helps.

Experience with UX / Web and app design is highly preferred.

Experience with collateral and apparel branding experience a plus.

Communication

• Offering input to creative meetings and sharing ideas.

• Communicating with senior team members to receive feedback.

• Liaising effectively with partners and other team members.

• Supporting the team throughout the execution of campaigns and projects.

Design

• Develop brand illustrations, marketing collateral, websites, and product packaging.

• Assist in creating branding, sales and marketing collateral for clients in a range of markets – this could include corporate brochures, posters, signage, pop-up stands, digital advertisements, and apparel.

• Ensure all artwork produced meets the needs, requirements and brand values of each client.

• Preparing and editing files for pre-flight prep as well as editing adjustments post presentations and feedback.

• Help to produce internal sales and marketing material to promote the the company and delight customers.

• Minor copy-writing for brand strategy, curated content preparation, and development.

• Lead design presentations with clients.

Plus a lot of miscellaneous activity. Donning of multiple hats is the norm, so a breadth of experience helps.

We are positioned to growing rapidly within a fast evolving industry. There is an incredible opportunity for growth within this company.

Salary DOE, benefits and excellent Medical / Vision / Dental provided after 3 months.

Submit a portfolio, resume, and cover letter and we will reach out. Thank you in advance!

Job Type: Full-time

Experience: Graphic Design: 6 years (Required)

Education: High school or equivalent (Preferred)

Location: Seattle, WA (Preferred)

To apply, please e-mail resume to: To apply, please e-mail resume to:jointheteam@finaoeducation.com